Fractional CMO / Head of Marketing (Co-Founder Option)
clera · Austria · onsite
ABOUT THE ROLE
Lead marketing strategy and execution for a two-sided marketplace connecting fractional executives with companies across Europe. This fractional or potential co-founder opportunity will shape the brand and growth engine, building awareness and adoption among both businesses and senior leaders.
WHAT YOU'LL DO
- Develop go-to-market strategy and positioning for companies seeking fractional talent and leaders exploring this career model.
- Build thought leadership and market credibility around fractional executive work.
- Acquire and onboard companies through targeted outreach and conversion strategies.
- Recruit and onboard senior leaders interested in fractional engagements.
- Drive growth through community building, word-of-mouth, and trust-based marketing.
- Oversee marketing channels, content strategy, and community activities for both sides of the marketplace.
WHAT WE'RE LOOKING FOR
- At least 5 years of marketing leadership experience developing and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories.
- A demonstrated record of demand generation and user acquisition in two-sided or network-effect businesses.
- Experience developing positioning, brand strategy, and thought leadership for emerging markets.
- Experience building communities and using word-of-mouth and trust-based marketing to drive growth.
- Comfort managing multiple channels and content initiatives in an early-stage, ambiguous environment.
- Experience in the European market, professional services, or recruiting and onboarding marketplace supply is a plus.
COMPENSATION & BENEFITS
Annual salary range: $70,000 to $500,000 USD. Visa sponsorship is not available.
LOCATION
Hybrid, Austria.